The Economist weekly app

Responsible for the design and UX of the original app.

Working directly with developers to reinterpret the print edition to a digital environment. Defined brand and template implementation to a new platform, while maintaining visual integrity of the magazine, and maximising imagery and readability for the new platform.

Design of user flows and content hierarchy.

Devised interactive table of contents that has been used as a template for many other app contents screens across the brand.

When the code base needed updating and merging with the iphone code base I took the opportunity to iterate on the original design. To refresh the design and improve the user experience, especially of the audio player and download process.