The Economist’s first adventure into the Chinese market was this bilingual app.
Building on the design language evolved for Espresso I art directed, designed and determined the UX for the app.
The navigation had to be intuitive and simple, as the focus needed to be on the content, and ability to toggle between the two languages.
The UX had to be clear and direct, as new stories are loaded into the app throughout the month.
My experience of managing external developers and UX designers gained through the Espresso and the masterbrand app projects paid dividends here. It enabled me to meet tight deadlines and work flexibly across time zones, whilst continuing to iterate on a complex product.