The Financial Times
Creative direction and continued evolution of the new FT website and all FT digital products.
Working within the product team and closely with senior stakeholders, product managers and developers: Refining the design language of the brand to reflect the quality, heritage and modern nature of the rich FT content.
Developed a series of newsroom components that enable the journalists to better tell their stories.
• Article topper treatments for richer journalism and clearer signposting of content types to readers.
• Navigation components that clearly link stories into series to promote better content discovery and onward journeys
• Article teaser system that reflects content types and hierarchies
• Suite of homepage hero configurations that allow the homepage to scale according to news events
Ongoing agile evolution of a design language that can be scaled across many types of content and reused in the wider FT brand landscape.