Creative direction and continued evolution of the new FT website and all FT digital products.
Working within the product team and closely with senior stakeholders, product managers and developers: Refining the design language of the brand to reflect the quality, heritage and modern nature of the rich FT content.
Developed a series of newsroom components that enable the journalists to better tell their stories.
• Article topper treatments for richer journalism and clearer signposting of content types to readers.
• Navigation components that clearly link stories into series to promote better content discovery and onward journeys
• Article teaser system that reflects content types and heirachies
• Suite of homepage hero configurations that allow the homepage to scale according to news events
Ongoing agile evolution of a design language that can be scaled across many types of content and reused in the wider FT brand landscape.