Brand articulation

FT DIGITAL BRAND LANGUAGE & GRAMMAR

Responsible for evolving and articulating the wider brand language within the digital product suite. Improving consistency, and scalablity across FT digital products.

Categorising of all products in terms of closeness to the master-brand. Working with stakeholders and other parts of the business to build consensus around the placement of products.

Defining the amount of master-brand language the products inherit, depending on their position in the solar system and distance from the “sun”.

Working to make scalable components available in a pattern library that can be reused across FT products with varying “skins” to improve the consistency of visual design, ux/ui patterns and brand unity, whilst limiting code duplication.