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Espresso App

Espresso App

 

Espresso was The Economist’s venture into daily publishing in a native app environment.

I was responsible for creating and art directing the look and feel of the app. With just five short stories each day, simplicity and clarity was key to making the design resonate.

After wireframing the user journey, I moved onto extensive prototyping in Invision and then directly in code with the developers, resulting in a clean, simple app which evolved the master brand identity, but also delivered a little playfulness with the UI.