The World If
The World If is a new sister product of The World In.
Working closely with the editor I developed the design of the product across all platforms: website, app and print supplement.
Creating a bold, tiled home page that acted as a navigation element, together with using new typography meant the product had a strong impact.
Working closely with UX we user tested the logo options, print cover designs and infographics. Our team always aimed to make decisions informed by analytics and user feedback.
I conceptualised and art directed social optimised infographics that were directly sharable from the page.
This is an excellent example of a product working cohesively across all platfoms, giving the reader a unified experience that reinforces the brand.